The most effective strategy for a company to use in order to maintain and increase profits over the long term is to maintain high ethical standards.

The core or motivating factor for most of the company is to continue maintaining and increaseing profits and becomimg more and more competitive and capture as much as market as possible.Now,with most of the company focussing on these objectives,they build most effective strategies and take decisions to achieve these objectives.Now,there should be some factor which should differentiate them from others.I think,if the company is eyeing the long term market,that factor can certainly be maintaining high ethical standards. There are many benefits of maintaing the high ethical standards across the organization.The first abvious benefits would be the trust generation among the various stakeholders for that company.The customers would definitely trust the company for its products and this would increase teh sales of teh company in the longer term.The secound benefit would be that teh employee would be more satisfied and happy with the transperancy and high moral and ethical grounds followed in the company. Also,In today's current market scenario where You find many small and large startup ncompany getting started and closed down,the most diificult thing for the customer in the choosing the company for fulfilling its needs would be the trust it has for that company.The customer wants the company there for him after he has choose the products or services of the company,to be there for him whenever he needs any help.The comapny can win this trust of the customer by following high ethical grounds.The high ethical grounds helps in creating the Brand of the company among the customer.This would make the customer more aware about the company and would help them in making the decisions about the particulat company. Thus,the most effective strategy for a company to use in order to maintain and increase profits over the long term is to maintain high etical standards.